Help! | Customer Login
 
About Us: The Team
 

Paul Velencia, Chief Executive Officer

Paul is the CEO and co-founder of Dataforma.

Prior to his involvement with Dataforma, Paul founded Davidson & Velencia, Inc., a Harrisburg, PA financial services business since 1982. A respected Central Pennsylvania business leader and entrepreneur, Paul is a frequent guest lecturer to organizations and professional associations such as the Pennsylvania Institute of Certified Public Accountants, Pennsylvania Society of Engineers, Associated Pennsylvania Constructors, and the National Roofing Contractors Association.   

Outside of his entrepreneurial pursuits, Paul is an active community volunteer and has served on the Boards of Directors for the following organizations: Dauphin Unit of The American Cancer Society, Harrisburg Boys and Girls Club, Milton S. Hershey Medical Center Four Diamonds Advisory, and Trinity International University.

Paul is a graduate of Dickinson College with a degree in Economics.

 

 [back to top] 


Daryl Maronic, President & Chief Operating Officer

Daryl is the President and COO of Dataforma. He manages all customer service and day-to-day operations of the company.  He also works closely with the company’s technology division to improve the system’s ease of use.

Before co-founding Dataforma, Daryl spent 12 years with Potteiger-Raintree, Inc., a Mid-Atlantic-region roofing contractor.  As a vice president, Daryl assisted in managing daily operations for the business including estimating, project management, job cost analysis and contract evaluation.  Daryl has also served on the Board of Directors for both the National Roofing Contractors Association and the Associated Roofing Contractors of Maryland.

Daryl is a Drexel University graduate with a degree in Commerce & Engineering Sciences.

 

  [back to top] 


Mark Zeleznock, Chief Technology Officer

Mark is a co-founder of Dataforma and is responsible for product development and technical operations.

Mark brings over a decade of experience in thin-client computing, systems engineering and software research from a diverse career spanning both private-sector and defense-related industries at institutions such as Lockheed Martin, Raytheon and the Lawrence Livermore National Laboratory. His career highlights include system engineering in support of Lockheed Martin's National Missile Defense efforts, the development of tactical, man-portable computers for the Defense Advanced Research Project Agency (DARPA), and asset management and IT systems integration for large-scale warehousing and manufacturing. More recently, Mark was responsible the development of a proprietary, web-based recruiting platform for Glocap Search LLC, a New York based private equity recruiting firm.

Mark has a B.S. in Mechanical Engineering from The University of California, Berkeley and a M.S. in Aeronautical Engineering from the California Institute of Technology.


 [back to top]


Scott Potteiger, Vice President & Director of Business Development

Scott is responsible for all new business development activities. This includes coordinating Dataforma’s exclusive alliance with GAF Materials Corporation. He also assists in the training of user companies as well as making decisions regarding the development of new system functionality.

Scott understands the construction business from growing up in a family with over 70 years of combined roofing experience. Working for his grandfather (past NRCA President) and father, Scott has been exposed to every element of the roofing industry. As an undergraduate at the University of Pennsylvania, he spent his summers working in the family business in various capacities including manual roof labor, service, sales and management.

Scott graduated from Penn’s Wharton School of Business in May 2005. He has a degree in Business Management with an emphasis in Entrepreneurship. 

[back to top]


Vince Moley, Chief Data Officer

As Chief Data Officer, Vince is responsible for the further refinement of the enterprise-wide data management as well as the continued development of our product. Vince interacts with user companies in order to improve current functionality.

Before joining the Dataforma team, Vince worked for Genesis Systems, Inc., a custom software developer based in Pennsylvania. As a Systems Engineer/Technical Lead, he gained significant experience interacting with clients and leading teams throughout the software development life cycle.

Vince graduated from Clarion University of Pennsylvania in May 2005, with a degree in Computer Information Systems.

[back to top]


Scott Benkovic, Director of System Operations

As Director of System Operations, Scott manages Dataforma servers, maintains data backups and designs security strategies to assure system redundancy. Scott is well-versed in system networking and is a valuable resource to both clients and the Dataforma team.

Scott began his technology career with the United States Air Force, serving for eight years as a communications specialist. He has 18 years of experience and has earned certifications from industry leading hardware and software companies such as Cisco, Check Point, Microsoft and Novell. Scott's experience ranges from involvement with multi-million dollar applications for governmental agencies to designing low cost small business solutions utilizing reliable open source software.

[back to top]


John Wolfe, Account Manager

John specializes in business development, including the coordination of Dataforma's exclusive alliance with GAF Materials Corporation.

Before joining Dataforma, John worked as a licensed insurance agent and salesman for American Income Life in Harrisburg, Pa. His experience in the construction industry comes from his time in real estate ventures and is further enhanced by his employment with a roofing contractor.

John is a Shippensburg University of Pennsylvania graduate with a B.S. in Mathematics.

[back to top]


Matt Sterner, Technology Consultant

Matt specializes in client data uploads, system development and training for Dataforma.

Before joining the team, Matt was the IT Systems Manager for a Mid-Atlantic roofing contractor. Here he helped refine the business’ processes by implementing new technology initiatives that included a GPS system, estimating software and accounting software. Matt has worked with the Dataforma program since its inception, giving him in-depth technical knowledge that continues to play a key role in growth of the system.

Matt is a 2006 York College of Pennsylvania graduate with a B.S. in Information Systems/End-User Support.

[back to top]


Elizabeth Lewis, Business Manager

Elizabeth graduated magna cum laude from International College in Fort Myers, Florida, with her B.S. in Legal Studies.  Since then, Elizabeth has worked in the field of asset management and Federal taxation, specializing in the administration of trusts and estates.  Elizabeth’s extensive work in taxation and accounting has allowed her to develop her administrative and business skills. Elizabeth also has several years experience in the area of corporate law. 

Elizabeth is responsible for all of Dataforma’s main office business functions, including accounts receivable, accounts payable, tax compliance and document management.

 

[back to top]


Nacole Potteiger, Director of Training and Customer Service

Nacole specializes in training and client support. She started her career with Dataforma as a summer intern. As she gained experience with both system functions and the installation process, Nacole became an invaluable resource to our clients. She frequently uses her expertise to address client questions and issues, and as a result, has developed Dataforma’s training component.

Nacole is a 2007 Temple University graduate with a B.S. in International Business and Marketing.


Brian Cook, Account Manager

In Brian’s role as Account Manager, he is responsible for Dataforma’s business development and sales process. He regularly meets with new prospects to understand their business requirements and to assess how Dataforma can assist in creating smoother operations.

Before joining the DataForma team, Brian spent time working for the roofing contractor Potteiger-Raintree, Inc., a Tecta America company located in the Mid-Atlantic region. At Potteiger-Raintree, Brian was involved in every aspect of the roofing industry, ranging from working on roofs to analyzing sales and profit. Brian quickly proved himself as a savvy manager as an intern and soon came on board as a project manager.

Brian is a graduate of The Johns Hopkins University with a degree in Political Science.

[back to top]

 About Us:
The Team  
Our Philosophy  
 

 

 
 
 
 
 
 
 
 
 
Home | Terms of Use | About Us | Contact Us | User Login | Client Login | Help!
Copyright © 2004, Dataforma Inc., ver 0.0.5