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About Us: The Team
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Paul Velencia, Chief
Executive Officer
Paul is the CEO
and co-founder of Dataforma.
Prior to his
involvement with Dataforma, Paul founded Davidson & Velencia, Inc.,
a Harrisburg, PA financial services business since 1982. A respected
Central Pennsylvania business leader and entrepreneur, Paul is a
frequent guest lecturer to organizations and professional
associations such as the Pennsylvania Institute of Certified Public
Accountants, Pennsylvania Society of Engineers, Associated
Pennsylvania Constructors, and the National Roofing Contractors
Association.
Outside of his
entrepreneurial pursuits, Paul is an active community volunteer and
has served on the Boards of Directors for the following
organizations: Dauphin Unit of The American Cancer Society,
Harrisburg Boys and Girls Club, Milton S. Hershey Medical Center
Four Diamonds Advisory, and Trinity International University.
Paul is a
graduate of
Dickinson College with a degree
in Economics. |
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Daryl Maronic, President & Chief
Operating Officer
Daryl is the
President and COO of Dataforma. He manages all customer service and
day-to-day operations of the company. He also works closely with
the company’s technology division to improve the system’s ease of
use.
Before
co-founding Dataforma, Daryl spent 12 years with
Potteiger-Raintree, Inc., a
Mid-Atlantic-region roofing contractor. As a vice president, Daryl
assisted in managing daily operations for the business including
estimating, project management, job cost analysis and contract
evaluation. Daryl has also served on the Board of Directors for
both the
National Roofing Contractors Association
and the
Associated Roofing Contractors of Maryland.
Daryl is a
Drexel University graduate with
a degree in Commerce & Engineering Sciences.
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Mark Zeleznock, Chief
Technology Officer
Mark is a
co-founder of Dataforma and is responsible for product development
and technical operations.
Mark brings over
a decade of experience in thin-client computing, systems engineering
and software research from a diverse career spanning both
private-sector and defense-related industries at institutions such
as
Lockheed Martin,
Raytheon and the
Lawrence Livermore National Laboratory.
His career highlights include system engineering in support of
Lockheed Martin's National Missile Defense efforts, the development
of tactical, man-portable computers for the
Defense Advanced Research Project Agency
(DARPA),
and asset management and IT systems integration for large-scale
warehousing and manufacturing. More recently, Mark was responsible
the development of a proprietary, web-based recruiting platform for
Glocap Search LLC, a New
York based private equity recruiting firm.
Mark has a
B.S. in Mechanical Engineering from
The University of California, Berkeley
and a M.S. in Aeronautical Engineering from the
California Institute of Technology.
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Scott Potteiger,
Vice President & Director of Business Development
Scott is
responsible for all new business development activities. This
includes coordinating Dataforma’s exclusive alliance with GAF
Materials Corporation. He also assists in the training of user
companies as well as making decisions regarding the development of
new system functionality.
Scott understands
the construction business from growing up in a family with over 70
years of combined roofing experience. Working for his grandfather
(past NRCA President) and father, Scott has been exposed to every
element of the roofing industry. As an undergraduate at the
University of Pennsylvania, he spent his summers working in the
family business in various capacities including manual roof labor,
service, sales and management.
Scott
graduated from Penn’s
Wharton School of Business in
May 2005. He has a degree in Business Management with an emphasis in
Entrepreneurship.
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Vince Moley,
Chief Data Officer
As Chief Data
Officer, Vince is responsible for the further refinement of the
enterprise-wide data management as well as the continued development
of our product. Vince interacts with user companies in order to
improve current functionality.
Before joining
the Dataforma team, Vince worked for Genesis Systems, Inc., a custom
software developer based in Pennsylvania. As a Systems
Engineer/Technical Lead, he gained significant experience
interacting with clients and leading teams throughout the software
development life cycle.
Vince
graduated from Clarion University of Pennsylvania in May 2005, with
a degree in Computer Information Systems.
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Scott Benkovic,
Director of System Operations
As Director of
System Operations, Scott manages Dataforma servers, maintains data
backups and designs security strategies to assure system redundancy.
Scott is well-versed in system networking and is a valuable resource
to both clients and the Dataforma team.
Scott began
his technology career with the United States Air Force, serving for
eight years as a communications specialist.
He has
18 years of experience and has earned certifications from industry
leading hardware and software companies such as Cisco, Check Point,
Microsoft and Novell. Scott's experience ranges from involvement
with multi-million dollar applications for governmental agencies to
designing low cost small business solutions utilizing reliable open
source software.
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John Wolfe,
Account Manager
John
specializes in business development, including the coordination of
Dataforma's exclusive alliance with GAF Materials Corporation.
Before joining
Dataforma, John worked as a licensed insurance agent and salesman
for American Income Life in Harrisburg, Pa. His experience in the
construction industry comes from his time in real estate ventures
and is further enhanced by his employment with a roofing contractor.
John is a
Shippensburg University of Pennsylvania graduate with a B.S. in
Mathematics.
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Matt Sterner,
Technology Consultant
Matt
specializes in client data uploads, system development and training
for Dataforma.
Before joining
the team, Matt was the IT Systems Manager for a Mid-Atlantic roofing
contractor. Here he helped refine the business’ processes by
implementing new technology initiatives that included a GPS system,
estimating software and accounting software. Matt has worked with
the Dataforma program since its inception, giving him in-depth
technical knowledge that continues to play a key role in growth of
the system.
Matt is a 2006
York College of Pennsylvania graduate with a B.S. in Information
Systems/End-User Support.
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Elizabeth Lewis,
Business Manager
Elizabeth
graduated magna cum laude from International College in Fort Myers,
Florida, with her B.S. in Legal Studies. Since then, Elizabeth has
worked in the field of asset management and Federal taxation,
specializing in the administration of trusts and estates.
Elizabeth’s extensive work in taxation and accounting has allowed
her to develop her administrative and business skills. Elizabeth
also has several years experience in the area of corporate law.
Elizabeth is
responsible for all of Dataforma’s main office business functions,
including accounts receivable, accounts payable, tax compliance and
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Nacole Potteiger,
Director of Training and Customer Service
Nacole
specializes in training and client support. She started her career
with Dataforma as a summer intern. As she gained experience with
both system functions and the installation process, Nacole became an
invaluable resource to our clients. She frequently uses her
expertise to address client questions and issues, and as a result,
has developed Dataforma’s training component.
Nacole is a
2007 Temple University graduate with a B.S. in International
Business and Marketing. |
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Brian Cook,
Account Manager
In Brian’s
role as Account Manager, he is responsible for Dataforma’s business
development and sales process. He regularly meets with new prospects
to understand their business requirements and to assess how
Dataforma can assist in creating smoother operations.
Before joining
the DataForma team, Brian spent time working for the roofing
contractor Potteiger-Raintree, Inc., a Tecta America company located
in the Mid-Atlantic region. At Potteiger-Raintree, Brian was
involved in every aspect of the roofing industry, ranging from
working on roofs to analyzing sales and profit. Brian quickly proved
himself as a savvy manager as an intern and soon came on board as a
project manager.
Brian is a
graduate of The Johns Hopkins University with a degree in Political
Science. |
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